The wine world really has taken the internet to heart, with wine drinkers able to buy wine on the web and talk about it endlessly on weblogs. This level of e-embracing might seem like a threat to an old style bricks and mortar wine retailer, and you don’t get much older than Berry Bros & Rudd who have been trading from the same shop in St James’ since 1698. If you find yourself in the neighbourhood, it’s well worth a trip. It’s close to St James’ Palace and in easy walking distance of Buckingham Palace, as well as Christie’s if you fancy watching people buy wine you can’t afford at auction.
BBR have kept their traditional shop, and their reputation, but have branched out, selling wine on the web in the UK, USA, Eire, Japan and Hong Kong. They have a fabulous outlet store in Basingstoke allowing skinflint wine buyers to stock up on great wines at discount prices.
Today they’ve taken the next step with ‘PodCask’, a podcast that takes advantage of their wine knowledge and formidable contacts. BBR have really made the most of new channels to market, showing other retailers and distributors how it’s done. Maybe wine distributors in the USA could learn something from them, even though BBR is older than their country.