I tried a Vina Maipo Gran Reserva Sauvignon Blanc 2006. It has a cute label which tells a neat story about how the local people gather at their church to ensure protection for the vineyards. It has a raised outline of the church making for a tactile label. I wonder why they don’t use the technology to make Braille labels.
I’m twittering on about the label a lot, on the “if you can’t say anything nice, don’t say anything at all” principle. I’ve always preferred Mae West’s approach of “If you can’t think of anything nice to say about anybody, come and sit next to me”.
This is an ordinary wine. The ‘Gran Reserva’ tag is a little OTT, it aged more in the tanker on the way to the UK than it did at the bodega. As Sauvignon Blancs go it’s rather thin. It might make a reasonable stepping stone from bad Pinot Grigio to bad Sauvignon, before moving onto something more flavourful.
Sainsbury’s are currently offering Vina Maipo Gran Reserva Sauvignon Blanc 2006 at ‘half price’. They’re claiming the retail price is £8, but it’s on sale now for £4.
You can buy Sauvignons from New Zealand and from France which are much, much better for a fiver. £4 is the upper limit of pricing for this wine, it’s another example of scamming the customer through phoney half price deals.