Echo Falls – California in the pink

By | June 12, 2006

USA start their World Cup campaign, and as it looks like they may be finishing it after two more games they are today’s wine choice.

Echo Falls has come from nowhere to be on of the UK’s top 10 wine brands by sales volume. Last year they sold us over £40m, and they’re growing at over 50% year on year. White Zinfandel is a typically American wine, so I gave the 2005 a try.

It’s clear and bright and exudes pinkness. None of your salmon or delicate rose here we’re taking pink and proud of it, making it a very pretty drink. It smells of strawberry jelly and Haribos. So far, if it was alcohol free this would be the perfect beverage for an eight year old girl’s birthday party.

The taste takes me straight to summer afternoons in the States. It’s medium sweet with enough acidity to carry it off. It’s light in body but has plenty of fruit – strawberries dominate with raspberries and redcurrants, but still that hint of gummy candy. It’s quite a nice hint really.

It’s 10.5% alcohol, so quite light by Californian standards, making it relatively easy afternoon or barbeque drinking. This wine isn’t designed for keeping. It needs drinking before the autumn really, and is at its best served very cold.

Echo Falls isn’t expensively produced, but it is carefully made to retain a high level of fresh fruitiness. It was much better than I expected, and for around £4.50 a bottle it’s good value. Echo Falls does have some big deals with Sainsbury’s, Tesco and other supermarkets so you can find it on offer occasionally even cheaper.

3 thoughts on “Echo Falls – California in the pink

  1. Oscar Sin Nick

    Hi, I am writing you from Spain.

    Two years ago I discovered Echo Falls in the supermarket. Took it home, and tasted it.
    I loved it.

    Cabernet Sauvignon 2003.

    Well, I kept on buying it, but suddenly one day it just dissapeared. I´ve been trying to buy it on Internet, but I had no luck.

    Is there any webpage where I can buy it? I tried an english one but it just served the British Isles.

    I hope you read this and give us some help.

    Thanks for your help and congratulations for your blog.

    Reply

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